After a SaaS pricing change, companies often face a tough choice: accept a...

https://oscar-wiki.win/index.php/Why_Did_My_Pricing_Test_Show_Higher_Revenue_But_Lower_Total_Orders%3F

After a SaaS pricing change, companies often face a tough choice: accept a conversion drop or aim for a revenue lift. One study showed a 31% fall in conversions but a 22% increase in revenue