An ecommerce marketing strategy works best when each channel supports the next....

https://nova-wiki.win/index.php/Why_Do_%E2%80%9CSuccessful%E2%80%9D_Channels_Sometimes_Make_the_Business_Worse%3F

An ecommerce marketing strategy works best when each channel supports the next. This article connects acquisition, conversion, and retention, and shows how to judge the whole system—not just ad clicks