Changing your SaaS pricing can boost revenue but may also lower conversion...
https://www.livebinders.com/b/3720269?tabid=9cfb6f60-fc6a-8254-f7b7-4d2f25eb2f93
Changing your SaaS pricing can boost revenue but may also lower conversion rates. In this article, we explore a real case where a 31% drop in sign-ups led to a 22% increase in revenue