Discontinued Rolex models often trade above retail because demand stays high...

https://marketrealist.com/retail-and-wholesale/why-some-discontinued-rolex-watches-are-now-worth-more-than-they-cost-new/

Discontinued Rolex models often trade above retail because demand stays high while supply dries up. Insurance appraisals, though useful for protection, usually reflect replacement cost—not what buyers actually pay