Understanding SEO shifts Why TikTok wins over Google for many searchers

https://medium.com/@terryhutchins/what-gen-z-uses-instead-of-google-and-why-its-messing-with-my-seo-brain-a-bit-149f07827690

SEO professionals should note the growing trend of users choosing TikTok over Google. This article examines why TikTok’s search environment captivates users and how SEO must adapt to this changing search landscape.