When SaaS companies adjust pricing, they often face a tricky tradeoff: a 31%...

https://holdenssplendiddigests.zenbloomer.com/posts/how-to-communicate-a-price-hike-without-tanking-conversions

When SaaS companies adjust pricing, they often face a tricky tradeoff: a 31% drop in conversion can cut into growth, but the right revenue lift—sometimes as high as 22%—can more than make up for it